What is an email list? An email list is simply a customer list that you use for email marketing. It will be larger than your business customer list, as it will include previous clients and prospects as well. Clients are customers who have already patronized your...
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Why a Small Business Website Should Be Your Priority in 2022? Because 97% of people search a business online before going to it. If you don’t have a small business website ready for them, odds are that they won’t be walking through your doors. Couple that with labor...
To help your business remain successful against these challenges, we’ve begun a series of articles on how to add e-commerce as part of your business plan. Read our previous post here that delves into how to start an e-commerce website in 2022. This time, we’re...
The 2020 shutdown proved catastrophic for many small businesses who didn’t know how to start an e-commerce website. Without a way to adapt to an online or distanced environment, revenue went down, and doors were ultimately closed. While many areas have opened back up,...
User experience was already a factor in ranking, but Google is introducing new factors and measuring tools that will make it more precise. In a nutshell, it wants to ensure that if people are having a bad experience on a website, it will not rank highly in search...
It's easy to make mistakes when posting to social media. Today, utilizing social media is an important way to grow your business. While most marketers would advise you to use it, you must remember one thing above all else: Social media is a tool. Like any tool, social...
When it comes to marketing, using the digital space is a must. Marketing spend for online tools has increased exponentially over the past year. It’s also critical that you come up with some digital marketing strategies before you dive in. If you try to market without...
Business owners always ask: In-House Marketing Vs an Agency, which is better for my business? When it comes to developing a marketing strategy, there are two main ways to handle it: Hire a team of marketing staff in-house to work on your campaigns full-time. Contract...