Free & Proven Marketing Tips

From Greenbaum Stiers
Any business, regardless of industry, needs new customers. And in today’s crowded market, it is challenging to reach those customers. Greenbaum Stiers is here to help by offering free marketing tips for you and your business that are both proven and effective.
How to Make an Email List and Capture Leads

How to Make an Email List and
Capture Leads

What is an email list? An email list is simply a customer list that you use for email marketing. It will be larger than your business customer list, as it will include previous clients and prospects as well. Clients are customers who have already patronized your...

Why a Small Business Website Should Be Your Priority

Why a Small Business Website Should Be
Your Priority

Why a Small Business Website Should Be Your Priority in 2022? Because 97% of people search a business online before going to it. If you don’t have a small business website ready for them, odds are that they won’t be walking through your doors. Couple that with labor...

How to Increase Restaurant Sales with an E-Commerce Website

How to Increase Restaurant Sales with an
E-Commerce Website

To help your business remain successful against these challenges, we’ve begun a series of articles on how to add e-commerce as part of your business plan. Read our previous post here that delves into how to start an e-commerce website in 2022. This time, we’re...

Expanding Your Reach: How to Start an E-Commerce Website

Expanding Your Reach: How to Start an
E-Commerce Website

The 2020 shutdown proved catastrophic for many small businesses who didn’t know how to start an e-commerce website. Without a way to adapt to an online or distanced environment, revenue went down, and doors were ultimately closed. While many areas have opened back up,...

How To Use Schema Markup To Control Your SERP Appearance

How To Use Schema Markup To
Control Your SERP
Appearance

Ask Yourself: When you Google a question, do you click on the first answer that pops up or do you scroll to the bottom? You already know the answer, and so do we; most searchers will click on the links towards the top because it's the first answer they see, and those...

7 Reasons Why Small Businesses Should Blog

7 Reasons Why Small Businesses
Should Blog

Having a digital presence is crucial for any business, no matter how small. Local restaurants, mechanics, and more can all see greater success by properly using websites, social media, and more. The same is true for having a blog. While it may seem like a pointless...

How To Use Video Marketing To Increase Customer Engagement

How To Use Video Marketing To
Increase Customer Engagement

When trying to grow your customer engagement online, it’s easy to plateau. Too many businesses sit on social media pages with little followers and targeted ads that bring in little revenue. As the marketing landscape changes, so do the methods advertisers use to bring...

Greenbaum Stiers Records 5-Star Rated First Review on Clutch

Greenbaum Stiers Records 5-Star Rated First Review
on Clutch

At Greenbaum Stiers, we specialize in learning your business, identifying your challenges, and creating powerful solutions to help you achieve your goals. Our team is passionate about helping businesses grow through proper branding, website design and development,...

Having a High-Quality Website: Everything You Need to Know

Having a
High-Quality Website: Everything You Need to Know

These days, having a high-quality website means everything. All it takes 2.6 seconds for a visitor to have a first impression of your website. If your site is lacking in content, is confusing to navigate, or is hard on the eyes, then you’re going to miss out on...

How to Maintain a Good Online Reputation

How to Maintain a Good Online Reputation

You’ve worked hard to build a great online reputation. After getting some decent reviews and engagement, you’re at a fine place for new customers to get a positive impression of your business. Now the goal is to maintain that reputation. The job isn’t done when you...

Building Trust With Testimonials, Reviews, and Case Studies

Building Trust With Testimonials, Reviews,
and Case Studies

How does a business build trust with its customers, though? There are several ways to do this, but we recommend building trust with testimonials, reviews, and case studies. Why is Trust in Your Business Important? As we stated before, trust is critical to the success...

How to Promote Your Business: 10 Easy Steps You Can Take Today

How to Promote Your Business: 10 Easy Steps
You Can Take Today

You've done the major legwork to create a business, and now it's time to promote your business. You have started with that killer idea and jumped through all the legal hoops to get setup. Now that you're all ready to go, you need to get customers in the door. The...

Google Page Experience Update: What it Means for Your Business

Google Page Experience Update: What it Means for
Your Business

User experience was already a factor in ranking, but Google is introducing new factors and measuring tools that will make it more precise. In a nutshell, it wants to ensure that if people are having a bad experience on a website, it will not rank highly in search...

Mistakes When Posting To Social Media

Mistakes When Posting To Social Media

It's easy to make mistakes when posting to social media. Today, utilizing social media is an important way to grow your business. While most marketers would advise you to use it, you must remember one thing above all else: Social media is a tool. Like any tool, social...

The Importance of Digital Marketing Strategies

The Importance of Digital Marketing
Strategies

When it comes to marketing, using the digital space is a must. Marketing spend for online tools has increased exponentially over the past year. It’s also critical that you come up with some digital marketing strategies before you dive in. If you try to market without...

The True Cost of In-House Marketing Vs an Agency

The True Cost of In-House Marketing
Vs an Agency

Business owners always ask: In-House Marketing Vs an Agency, which is better for my business? When it comes to developing a marketing strategy, there are two main ways to handle it: Hire a team of marketing staff in-house to work on your campaigns full-time. Contract...

Direct Mail Vs Email Marketing: Which is Right for You

Direct Mail Vs
Email Marketing: Which is Right for You

In a growing technological age, email marketing has become a prime tool for promoting one’s business. The instant delivery, links that people can follow, and easily measured results make it an attractive option for many. Despite that, direct mail marketing is still...

Facebook for iOS: How iOS 14 Impacts Advertisers

Facebook for iOS: How iOS 14 Impacts Advertisers

IDFA CHANGES Every Apple device has an IDFA or identifier for advertising. In a nutshell, it’s a unique ID assigned to each device. Anytime that device visits a website, downloads an app, or clicks on an ad, that IDFA shows up, making it easy to target where a device...

Greenbaum Stiers delivers the Virtual Office, Intranet Solution

Greenbaum Stiers delivers the Virtual Office,
Intranet Solution

Our friends in the foodservice industry have reduced capacity due to social distancing, which has forced many to pivot quickly to online ordering and takeout or partnering with a delivery service to keep the lights on. The home service industry has seen a boom in...

Facebook Recruiting Blitz

Facebook
Recruiting Blitz

A home improvement client of Greenbaum Stiers had all the business they could imagine, but they were short on workers to complete jobs. Due to COVID 19, more people were working and schooling from home. The need for home improvement companies was on the rise....

5 Tips on How to Blog Like a Pro

5 Tips on How to Blog Like a Pro

Did you know that a blog can increase credibility, visibility, and your customer base? It sounds crazy, but it’s true. As we move more into a digital age, people want to find information online. Building a website or social media page is critical, but that’s just the...

Measuring Your Business Goals in a Tough Year

Measuring Your
Business Goals in a Tough Year

A New Year’s resolution is a tradition many participate in. Tired jokes of exercising aside, it can be a helpful way to set some tangible goals for your business and aim to achieve them in a reasonable amount of time. 2020 hasn’t been good for business goals, though....

How to Build an Online Audience

How to Build an Online Audience

Change With the Times With everyone at home these days, building an online audience is more important than ever. Having an online audience allows you to engage with your customers at any time. The more you reach out to them, the more your brand stays relevant. Many...

Four Ways Restaurants Can Survive Coronavirus & Social Distancing

Four Ways Restaurants Can Survive Coronavirus
& Social Distancing

With social distancing in place, it's safe to say businesses have to make some changes to adjust to this new consumer landscape. Although many industries have taken a hit, the restaurant industry is facing some of the most significant challenges. Sit-in dining is no...

Tips For Strategically Advertising During A Political Year

Tips For
Strategically Advertising During A Political Year

  The 2020 Political Year Will Make Traditional Advertising Difficult... Advertising appropriately during a political year requires strategic planning. You don’t want to waste your marketing budget on TV commercials during a political year because you must worry...

The Importance of Graphic Design & Branding

The Importance of Graphic Design
& Branding

You only get ONE chance to make a first impression, so don’t waste the opportunity! Professional graphics and consistent branding are an absolute must in today’s world.  Your logo and branding sets you apart from your competitors.  Make sure your logo and identity...

Why social media management is important for your business

Why social media
management
is important for your business

There are so many reasons! In the following list, we’re going to go over some of the ways that proper social media management can take your brand and your business to the next level. Everyone is on social media! Odds are, every single person who is looking to buy a...

Why You Need A Website

Why You Need
A Website

HOW A WEBSITE GENERATES LEADS AND INCREASES PROFITS Customers expect a legitimate business to have a website. Without one, you lose value as a reputable brand against your competitors.A good website provides proof to your customers by providing space on the internet...

Preparing For The New Year

Preparing
For The New Year

General Consulting & Planning for 2019: Every business needs a strategic action plan and a trusted team member to help implement that plan in order to grow their business in the following ways: Provide a sense of direction and outline measurable goals.Guide...

5 Reasons Why Your Company Needs Reputation Management

5 Reasons Why Your Company Needs
Reputation
Management

5 Reasons Why Your Company Needs Reputation Management The benefits of having good Reputation Management. 1. To Build Trust and Credibility: Having clients and a community who trust you directly affects your success. Most people discuss their purchases and experiences...

How to Build a Brand; Strong, Sustainable and Trusted

How to Build a Brand; Strong, Sustainable
and Trusted

How to Build a Brand that is Strong, Sustainable, and Trusted Expert Tips from Ron Greenbaum: The Basement Doctor Ron Greenbaum has over 40 years of experience as a serial entrepreneur growing successful businesses from the ground up. Ron is most well-known for...

Why Most Businesses Fail and How To Make Sure Your Business Succeeds

Why Most Businesses Fail and How To Make Sure Your
Business Succeeds

Many small businesses are in what we call a brand crisis. They don’t have an effective brand story, brand position, and brand journey. These are key areas that give clarity to who they are, what they do, how they do it, why they do it, and how they help make the lives...

How To Improve Your Marketing

How To Improve Your
Marketing

One of the most common reasons that businesses fail is they don’t know how to effectively market and breathe life into their own brand. A successful company takes the time to discover who they are, craft what they do and why they do it. Next they implement their brand...

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