Your Brand Needs
Capture Your Brand’s Voice With Video And Photography.
Video Production And Professional Photography ⋯
We live in a fast-paced world, and when it comes to selling your products and services, you have a short amount of time to capture your audience’s attention. At Greenbaum Stiers Strategic Marketing Group, we specialize in producing high-quality visual content with video and animation services and professional photography when a simple paragraph doesn’t get the point across fast enough. With years of experience working closely with home services contractors, businesses, manufacturers, non-profits, and more, we know what it takes to help your business capture your audience.
You Gotta Trust
Our Process ⋯
Discover Your Audience
At Greenbaum Stiers, every project’s foundation begins with an in-depth look at your target audience and your existing branding. Successful advertising is based upon understanding your audience and merging your current messaging to reach them. Finding your audience’s pain points and addressing them within your brand voice will go a long way in establishing brand authority and lead to more conversions.
Develop Your Brand
Your brand is the foundation of your business; imagine that it’s what people say about you when you’re not in the room. All brands have one thing in common, credibility and trustworthiness. Your audience needs to know that they can place confidence in your brand. At Greenbaum Stiers, we can build that confidence and trust by helping your audience understand your brand with clarified messaging and show them what makes it unique amongst your competitors.
Find Your Call To Action
The final most crucial piece of any video is the call to action. A call to action tells your audience how to take the next steps. We learn your purpose behind this video and bring that to attention to your audience with a call to action, making sure that you see immediate success out of the video. Unlike video production companies, Greenbaum Stiers is a fully functioning marketing agency, meaning we provide you with the best methods to get your audience to take those next steps.
Why Your Small Business
Needs To Go Visual ⋯
Don’t Tell Them, Show Them
The “how-to” guide is a common showpiece for any eCommerce website. You explain to your audience how the product works by writing up a guide, and…they already forgot. Your audience invests their time much more carefully these days, and 1000 words on how to use your products won’t cut it. Videos offer consumers content that can be quickly and easily digested across a high number of channels. Videos also effectively answer questions, give information, and create relationships, making them a must-have for your eCommerce website and supporting your digital marketing strategy.
A Picture Is Worth A Thousand Words
It’s effortless to pull stock photos from the internet and use them to represent your business. You think it doesn’t matter, and people will read your content and convert, but you would be wrong. Professional photography immediately raises the perception of quality associated with your brand. You could sell the most well-made, visually stunning products, but your products will look poor if the photography you use is poor.
Recognize The Power of Animation
Many successful brands have been built by using animation in their branding. From energy drinks to car insurance, their effectiveness isn’t in doubt. Animation can make your brand memorable and shareable, leading to higher sales and better recognition. Well-produced animated adverts also reduce bounce rates on your website and lead to better rankings with Google. Animation, either in 2D or 3D, can be more cost-effective than live-action. With animation, you can break the laws of the real world and hammer the message across every detail of the video.