Many small businesses are in what we call a brand crisis. They don’t have an effective brand story, brand position, and brand journey. These are key areas that give clarity to who they are, what they do, how they do it, why they do it, and how they help make the lives...
One of the most common reasons that businesses fail is they don’t know how to effectively market and breathe life into their own brand. A successful company takes the time to discover who they are, craft what they do and why they do it. Next they implement their brand...