These days, having a high-quality website means everything. All it takes 2.6 seconds for a visitor to have a first impression of your website. If your site is lacking in content, is confusing to navigate, or is hard on the eyes, then you’re going to miss out on customers.
Having a high-quality website will ultimately bring you more customers and increase your brand awareness online and in-person. Many businesses still haven’t made the leap to the digital space. If you’re looking to have your own website, know that it’s not as easy as putting some words on a computer screen. It takes design principles, content, usability, and more.
Here’s everything you need to know about having a high-quality website.
Less is More.
While there’s a temptation to use tons of words to describe what you offer and how well, that will hurt your traffic in the long run. By using shorter, more concise language, users will be able to understand what the benefits of your brand at a glance.
Offer Contact Info Early On
How many websites have you gone to where it took a few clicks to find any contact info, call button, or even a form? When people visit your site, you want to have those options available the very second they see your page. If you want people to call, then have your number displayed front and center. Would you prefer someone fill out a contact form? Then have a clear link on the front.
Use Proper Grammar and Good Content
Every word matters when reaching out to customers. That’s why you need to ensure every page on your website is free of any spelling, grammatical, or punctuational errors. Furthermore, ensure that the text you have is informative, clear, and easy to understand for your target customer.
Good text can get you far, but having images is another important step. It seems like a small touch, but it can really breathe life into your website. Let people see your face, use graphics to better explain your services or products. There’s a reason “a picture is worth a thousand words” is a popular saying. If you have access to videos you can use, then that’s even better.
A good business will have good reviews to its name. Have those reviews visible on your website so visitors can see that others have good things to say. Many websites have plug-ins that show off all its Google reviews.
Have a Good Visual Design
You have text, images, reviews, contact info, and more. You need to put all that information in a visually cohesive and attractive way. If it’s all thrown together, then people will quickly click off your website. Notice how we have section headings to divide our services, growth tips, and contact info, with a highlight over sending in a marketing request. These techniques will make your website visually attractive and guide your visitors’ eyes where you want.
There’s a lot that goes into building a high-quality website. If you’re ready to breathe life into your brand, then contact us to get a free marketing review and start creating that website your business deserves.