Marketing tips from Greenbaum Stiers: our insights for impactful marketing

This July, Greenbaum Stiers Strategic Marketing Group proudly participated in our first NFRA (National Foundation Repair Association) Conference, held at the Westin in Frisco, Texas from July 10 through July 12. The event was a whirlwind of networking, learning, and industry engagement.

In today’s fast-paced world, businesses are rapidly moving their operations online. For many, this shift brings new challenges, such as reaching new customers in an already crowded digital landscape filled with competitors who have a head start.

If I had a dollar for every time self-proclaimed SEO “experts” pitched their magic formulas to business owners, I could retire to a tropical paradise. Would I have a great tan? Absolutely. But would I truly be content?

As the festive season rolls around each year, businesses gear up for the most lucrative period in the retail calendar. The stretch from Black Friday to Christmas is a critical time for brands, and in the world of digital marketing, it’s a battleground for visibility and customer engagement.

In the realm of modern marketing, video has emerged as a cornerstone, revolutionizing how businesses engage with their audience. At Greenbaum Stiers Strategic Marketing Group, we have closely monitored this shift, and it’s clear that video marketing isn’t just a trend; it’s a fundamental shift in how we communicate with customers.

As businesses rely more on their online presence, understanding and implementing Facebook security best practices is paramount. Fake profile scams can have severe consequences, but with vigilance and awareness, businesses can protect their Facebook pages and their reputation.

As businesses rely more on their online presence, understanding and implementing Facebook security best practices is paramount. Fake profile scams can have severe consequences, but with vigilance and awareness, businesses can protect their Facebook pages and their reputation.

In the rapidly evolving digital marketing landscape, data-driven decisions are the linchpin of success. With Google rolling out its new Google Analytics 4 (GA4), businesses are forced to transition from the traditional Universal Analytics.

An email list is one of the most important facets of a successful marketing strategy. Without it, you could be missing out on fostering relationships with your customers, capturing new leads, and bringing new paying clients to your business.

When it comes to email marketing, the effectiveness directly relates to the email click-through rate (CTR). If potential customers aren’t acting on your emails, then your efforts are ultimately going to waste.

If your business isn’t using email marketing, then you’re missing out on a return of $38 for every $1 spent on average! Not only does it give you an effective way of communicating with current customers but can also help you gather many new ones.

97% of people search a business online before going to it. If you don’t have a small business website ready for them, odds are that they won’t be walking through your doors.

The 2021 shutdowns and labor shortage have proven disastrous for many local restaurants. These uncontrollable obstacles left owners unsure of how to increase restaurant sales.

The 2020 shutdown proved catastrophic for many small businesses who didn’t know how to start an e-commerce website.

You already know the answer, and so do we; most searchers will click on the links towards the top because it’s the first answer they see, and those answers are there because that is what the search engine has determined is the correct answer for the question asked.

Having a digital presence is crucial for any business, no matter how small. Local restaurants, mechanics, and more can all see greater success by properly using websites, social media, and more.

When trying to grow your customer engagement online, it’s easy to plateau. Too many businesses sit on social media pages with little followers and targeted ads that bring in little revenue.

While you’ve heard that SEO is an essential digital marketing tool, you may not be quite sure what SEO is. SEO or search engine optimization is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

All it takes 2.6 seconds for a visitor to have a first impression of your website. If your site is lacking in content, is confusing to navigate, or is hard on the eyes, then you’re going to miss out on customers.

You’ve worked hard to build a good online reputation. After getting some decent reviews and engagement, you’re at a good place for new customers to get a positive impression of your business.

One of the most important factors for any business is trust. If customers don’t trust your business, then you won’t receive any patronage. With any transaction, there is a level of confidence that the buyer must have in whatever you’re selling – the higher the value, the more trust they’re going to need.

You’ve done the major legwork to create a business. You have that killer idea and jumped through all the legal hoops to get setup. Now that you’re ready to go, you need to get customers in the door.

A Google page experience update is slated to begin in mid-June 2021 and finish by the end of August 2021. The search engine will focus on including user experience (UX) into how it ranks content in results pages.

Like any tool, social media can be used well, or it can be used poorly. When the latter occurs, you can do serious harm to your business’ reputation, image, and goodwill with your customers.

Have you ever tried to execute a marketing campaign without an in-depth strategy? Have you just thrown your business name on Facebook with a basic website but left them to collect dust? You’re missing out on valuable leads, conversions, and customers that could rapidly grow your business!

Marketing is essential for any business. Without a clear strategy on how to reach customers, promote the quality of their own goods and services, or just spread the word, businesses can easily go under.

In a growing technological age, email marketing has become a prime tool for promoting one’s business. The instant delivery, links that people can follow, and easily measured results make it an attractive option for many.

As part of its iOS 14 update, Apple announced that it would be including new privacy options for iPhone users. This will change how information is tracked through applications, including Facebook for iOS. While there are more specifics to be ironed out closer to the update’s release, here are the big ways iOS 14 will…

It’s a fact that every business has felt the impact of this Covid-19 Pandemic in one way or another. Our friends in the foodservice industry have reduced capacity due to social distancing, which has forced many to pivot quickly to online ordering and takeout or partnering with a delivery service to keep the lights on.

Part of any successful business is narrowing down your target audience to a specific niche. Are you promoting to families, married couples, or those from past generations?

What were some of the goals you set for this year? What if we told you that it was still possible to meet them? Even if not by the end of the year, you can reinvigorate your business by pushing toward your projections, pandemic or not.

How to build an Online Audience Change With the Times With everyone at home these days, building an online audience is more important than ever. Having an online audience allows you to engage with your customers at any time. The more you reach out to them, the more your brand stays relevant.

As the festive season rolls around each year, businesses gear up for the most lucrative period in the retail calendar. The stretch from Black Friday to Christmas is a critical time for brands, and in the world of digital marketing, it’s a battleground for visibility and customer engagement.

Email Marketing 101: Strategies & Tools BUILDING AN EMAIL AUDIENCE USING EMAIL MARKETING CAN BE HARD… Has trying to do email marketing left you feeling like this? Do you have a message of a particular product, service, or piece of information you want to share with other people?

The Importance of Graphic Design & Branding: What Message Are You Sending? You only get ONE chance to make a first impression, so don’t waste the opportunity! Professional graphics and consistent branding are an absolute must in today’s world. Your logo and branding sets you apart from your competitors.

Why is Social Media Management important for your business? There are so many reasons! In the following list, we’re going to go over some of the ways that proper social media management can take your brand and your business to the next level. Everyone is on social media!

Why you need a Website How A Website Generates Leads And Increases Profits Customers expect a legitimate business to have a website. Without one, you lose value as a reputable brand against your competitors. A good website provides proof to your customers by providing space on the internet to list your own reviews and case…

As 2018 comes to an end and the slow season gets closer, it’s the perfect time to review what’s worked and what hasn’t in your marketing plan so that you can make the necessary changes and dial in for 2019. To help you out, we are sharing our Greenbaum Stiers ROI Calculator and some helpful…

Having clients and a community who trust you directly affects your success. Most people discuss their purchases and experiences with companies with friends, family, and co-workers. Therefore, if their experience is good, it will positively affect your business. If the experience is bad, it will certainly impact the company in a negative way. Nowadays, all…

How to Build a Brand that is Strong, Sustainable, and Trusted Expert Tips from Ron Greenbaum: The Basement Doctor Ron Greenbaum has over 40 years of experience as a serial entrepreneur growing successful businesses from the ground up. Ron is most well-known for being the face of the nationally-recognized The Basement Doctor company.

Why Most Businesses Fail and How to Make Sure Your Business Succeeds Many small businesses are in what we call a brand crisis. They don’t have an effective brand story, brand position, and brand journey.

True marketing is all about sharing how you deliver value to other people. This should be at the forefront of your mind and in your thoughts on a regular basis if you want to stand out from the crowd. Effective marketing is one of the most important things you can do to position and empower…