Let’s be real for a second. Many business owners dream of building out an in-house marketing team—a dedicated squad who lives, breathes, and bleeds their brand. It sounds great… until you see the bill. I’m not talking about the sticker shock of a brand-new car, this is private jet territory. For most home service companies, this dream can quickly turn into a money pit.
At Greenbaum Stiers Strategic Marketing Group, we believe your marketing investment should work like a well-oiled machine to be efficient, powerful, and designed to drive profits, not overhead. Partnering with an agency like ours gives you every advantage, minus the management headaches. We do recommend, however, that you have one essential role in-house and that is a Marketing Associate who acts as a local representative and your direct link to our team.
Now that we’ve cleared that up, let’s get back to why you don’t need a full internal team. If you’re considering building one, here’s what you’re likely to pay on average per year for each role:
Marketing Director: $100,000
Web Developer: $70,000
Content Writer & SEO Specialist: $55,000
Digital Advertising Specialist (PPC Manager): $55,000
Graphic Designer: $50,000
Videographer/Photographer: $50,000
By the time you add these up, you’re looking at a minimum of $380,000 a year and that’s before benefits, taxes, and all the little extras that make your finance team cringe. So, unless you have that fat stack of cash just sitting around, let’s talk about why an agency partnership is the better call.
Let’s clarify. While we handle all the heavy lifting of strategy, campaigns, execution, and optimization, we strongly suggest that companies have an internal Marketing Associate on board. This person’s job? To be your boots on the ground and your brand’s ambassador in the local market.
An in-house Marketing Associate is the bridge between our high-level team and your daily operations, providing real-time insight and managing local relationships, events, and sponsorships that only someone physically there can do. They serve as our go-to contact for quick decisions and feedback, keeping the lines of communication smooth and effective.
Even if you have the budget, managing an internal team has its own set of challenges. Imagine juggling PTO, personal issues, skill limitations, and ongoing training needs while still trying to hit your revenue goals. You’d need a full-time HR specialist just to keep up with the headaches.
Home service companies, especially, don’t have time for this. You’re in the business of serving customers and driving profit, not managing payroll and scheduling team meetings. And here’s the thing: even if you could find people to fill these roles, they’re not bringing the depth of specialized knowledge we’ve built over years of working in this industry.
When you partner with Greenbaum Stiers, you’re not buying a private jet. You’re chartering a high-end, luxury flight for a fraction of the cost. On average, our clients invest between $3,000 and $7,000 per month to get access to every single one of these roles—at the top of their game.
And here’s the kicker: our clients routinely see a 10X return on investment. Do the math. Where else can you invest $3,000 and get back $30,000? Not the stock market. Not real estate. Definitely not a savings account. We have a track record of turning every dollar into measurable growth and profitability. Why? Because our team knows how to make every cent work like it’s got something to prove.
Here’s what you don’t get with an agency: vacation gaps, turnover issues, or internal politics. What you do get is a team of specialists who live and breathe results. It’s what we do every day! We’re proactive, adaptive, and 100% committed to driving your business goals. If something isn’t working, we’re the first to adjust, strategize, and get it right. You’re not managing a team; you’re managing results.
Let me share a real example with you. Greenbaum Stiers didn’t start as an agency, we actually started as the internal marketing department for The Basement Doctor. When Ron Greenbaum, our co-founder and CEO, teamed up with me to turn that department into Greenbaum Stiers Strategic Marketing Group, we did it with one goal: drive results while reducing costs.
It worked! We helped The Basement Doctor grow in profitability, improve efficiency, and scale to a level that made it ripe for acquisition. This model isn’t a theory; it’s a proven recipe for growth. When you partner with us, you’re not buying into a cost. You’re investing in a formula that’s designed to make companies like yours thrive.
Still skeptical? Studies back up what we’re saying: companies that partner with agencies see higher ROI, better results, and more flexibility than those that hire in-house. Agencies bring a depth and diversity of talent that’s hard to match internally and because we work across multiple clients, we have a broader perspective and sharper tools to help your business succeed.
With Greenbaum Stiers, you get an entire arsenal of marketing firepower. We’ve spent years turning home service companies from owner-operator gigs into multi-million dollar machines. Our experience is baked into every strategy, campaign, and ad we create for you.
At Greenbaum Stiers, we’re more than an agency, we’re your partner in profitability. Think of us as an investment that pays for itself ten times over. Before you blow your budget on a private jet of an in-house team, consider the better alternative: a partner who’s done it all, seen it all, and knows exactly what it takes to make your business profitable.
Let’s put your dollars to work and drive your business forward. Because when you’re ready to stop spinning your wheels and start seeing real results, Greenbaum Stiers is here to make it happen.Contact us today for a free consultation, or visit our contact us page for a free comprehensive marketing audit!
