Our Approach

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DISCOVERY MEETING:

We start by learning about your business, including your mission, vision, goals, and current challenges. This helps us tailor our approach to your unique needs.

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ANALYSIS AND STRATEGY:

Our team conducts a thorough analysis of your current marketing efforts, website, social media, competitor landscape, and more. We then develop a prioritized action plan to address your lead generation needs.

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PROPOSAL AND APPROVAL:

We present our suggested strategies and work with you to refine them. Once approved, we move into the creation stage, developing creative assets, optimizing your website, and building out campaigns.

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ONGOING SUPPORT:

Our clients receive continuous support, including quarterly and annual planning meetings, to ensure sustained growth and profitability.

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LAUNCH AND MONITORING:

After obtaining final approvals, we launch your campaigns. We provide bi-weekly performance reviews and monthly detailed reports, adjusting strategies as needed to ensure optimal results.

discovery meeting icon
DISCOVERY MEETING:

We start by learning about your business, including your mission, vision, goals, and current challenges. This helps us tailor our approach to your unique needs.

analysis and strategy icon
ANALYSIS AND STRATEGY:

Our team conducts a thorough analysis of your current marketing efforts, website, social media, competitor landscape, and more. We then develop a prioritized action plan to address your lead generation needs.

proposal and approval icon
PROPOSAL AND APPROVAL:

We present our suggested strategies and work with you to refine them. Once approved, we move into the creation stage, developing creative assets, optimizing your website, and building out campaigns.

ongoing support icon
ONGOING SUPPORT:

Our clients receive continuous support, including quarterly and annual planning meetings, to ensure sustained growth and profitability.

launch and monitoring icon
LAUNCH AND MONITORING:

After obtaining final approvals, we launch your campaigns. We provide bi-weekly performance reviews and monthly detailed reports, adjusting strategies as needed to ensure optimal results.

    Methods
    We Use

    Our comprehensive approach to lead generation includes:

    • Google Local Service Ads (Google Guaranteed)
    • Standard Google Ads
    • YouTube, Facebook, Instagram, and LinkedIn Ads
    • SEO and email marketing
    • Traditional mail, TV, OTT, billboards, radio, creative sponsorships, yard signs, and door hangers
    • Constant testing of new methods to stay ahead of the curve
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    Budget
    Recommendations

    $$$$$$$$$

    We help clients allocate their budgets based on their growth goals:

    • Maintain: Around 7% of annual gross revenue for consistent business performance.
    • Grow: Approximately 10% for significant business growth.
    • Dominate: Up to 13% for those aiming to excel in competitive industries and geographies.

    Proof of performance:
    our success stories

    Discover the real-world impact of Greenbaum Stiers’ marketing through our detailed case studies. We pride ourselves on guiding our clients from potential to actual success, demonstrating how our straightforward strategies effectively enhance online presence and sales.

    Problem
    Strategy
    Solution

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    Overcoming
    Challenges

    Lead generation can be fraught with challenges, including:

    • Platform changes by Google or Facebook
    • Cyclical trends, political challenges, and economic impacts
    • Unrealistic expectations or limited budgets
    • Client reluctance to follow expert strategies

    Our team of experts navigates these challenges with precision, ensuring your lead generation efforts remain effective and efficient.

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    Technology and Tools

    We leverage advanced tools such as:

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    • Call tracking with CallRail and WhatConverts
    • Google Business Profile, Analytics, and Ads
    • Facebook, Instagram, LinkedIn analytics
    • Email platforms like Constant Contact
    • Custom spreadsheets for detailed tracking and reporting
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    Who we are

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    PROVEN EXPERTISE

    We are recognized nationally for our lead generation efforts in the home service industry. This year alone, we have generated over 21,000 verified leads for our clients from January through June.

    DEDICATED TEAM

    As a client of Greenbaum Stiers, you will have a dedicated Business Growth Strategist, an Account Coordinator, and a Digital Marketing Specialist, all working together to understand your business, goals, and industry, ensuring optimized lead generation strategies.

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    ENGAGING CONTENT

    We design service and landing pages with high-quality content, before and after images, testimonials, and videos to enhance user experience, improve ad relevance, and build trust.

    Start the conversation
    with Greenbaum Stiers

    Schedule a no-obligation consultation and website audit to discover how our in-house team can help your business thrive in a constantly changing world.