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You’ve done the major legwork to create a business. You have that killer idea and jumped through all the legal hoops to get setup. Now that you’re ready to go, you need to get customers in the door.

The unfortunate truth is that many owners don’t know how to promote their businesses. Around 40% of small businesses don’t even have a website. If you want to succeed, you must know how to put your good name out there and catch the attention of valuable customers.

Here is how to promote your business in 10 easy steps that you can start today.

1. Set up Google
My Business:

This is perhaps the easiest step on this list. By putting your business on Google My Business, it becomes much easier to find information about your hours, location, and what you provide. It will also help you appear in local search results, which will undoubtedly translate to more customers.

Google Business

2. Give
referral bonuses

Refer A Friend

Many service-based businesses offer bonuses for referrals, and there’s no reason you shouldn’t either. By giving that incentive, you’re motivating customers to bring more business to your door. It could be a certain dollar amount off a purchase, a gift card, or a free item.

3. Create social
media pages

Love it or hate it, there’s no denying that social media is an important tool for any business. You don’t need to use every social media platform but having a few is good practice. Facebook and LinkedIn are the big ones, but your reach will largely depend on what you provide and who your ideal customer is.

Social Media

4. Incorporate
call-to-actions

CTA

Many businesses promote by using trendy lingo or trying to entertain others with a cute commercial. That rarely works for small businesses. You must tell your customers what you want them to do with each marketing effort, otherwise known as a call-to-action.

5. Learn to
write well

Of all our tips on how to blog, this is the perhaps the most important one. You have to be a good writer. If you struggle with grammar, spelling, passive vs active voice, and more, then there is some work to be done. Your content could rank well and have all the SEO checkmarks needed to succeed, but if it’s not good writing, people won’t read it. Look at successful blogs in your industry. See some of the writing techniques they use to make their content interesting. What do you like about it? What would you do differently? Writing isn’t for everyone, so if you find yourself struggling or not having enough free time, then you could always hire someone or contract a freelancer to do it for you.

Email

6. Offer
discounts

Discount

Sixty-four percent of online shoppers wait until an item goes on sale to buy it. By offering discounts, you can motivate customers to commit to products they’ve had on their wish lists for a while. Many businesses will offer discounts to those who subscribe to an email list, ensuring that they’ll receive routine advertisements.

7. Create an
email strategy

Email marketing is still an effective way to promote your business. By coming up with a solid email strategy, you can set up a way of regularly engaging with your customers and rewarding them for opening your messages. Emails are extremely flexible and are often used in addition to other marketing channels.

Free Sample

8. Get
good reviews

Rating

Good reviews are crucial for any business. When potential customers search your shop and those 4-5 star reviews pop up, they’re much more likely to choose you. As part of your social media or email marketing strategies, you can offer discounts to those who leave reviews.

9. Pay
for ads

While it is daunting to start putting money into your advertising, it’s a strategy that often pays off when done well. Google and Facebook both have commonly used and intuitive systems in place for you to advertise effectively.

Create an Ad

10. Give quality
products/services:

Product Quality

Before you know how to promote your business, you must ensure that you product or service is top notch. If customers aren’t satisfied with what you provide, no amount of marketing can undo that. Be the best it is at what you do, and the results will speak for themselves.

Start the conversation
with Greenbaum Stiers

Whether you’re a burgeoning startup or an established enterprise aiming to expand, Greenbaum Stiers is here to assist. Contact us today to schedule a no-obligation consultation and discover how our dedicated team can help your business flourish in a constantly evolving world.

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