Grow Your Home Service Business With LEAD.

LEAD isn’t another pay-per-click campaign. It’s a contractor marketing system built to re-engage unsold estimates, past visitors, and warm homeowners across various channels. Instead of only chasing new clicks, it works your existing CRM and best neighborhoods to lower acquisition costs and recover missed revenue.

Yes. LEAD is designed to plug into your existing home service marketing program, not replace it. It runs alongside Google Ads, SEO, and other campaigns to create an additional lead pipeline and keep your brand visible during longer sales cycles.

No. LEAD complements Google Ads and other contractor lead generation systems by focusing on remarketing, CRM reactivation, and neighborhood targeting. Over time, strong performance from LEAD can give you more flexibility in how heavily you rely on PPC.

LEAD is built primarily for home service contractors, such as foundation repair, basement waterproofing, crawl space contractors, and similar trades. It can also work for other local businesses that run estimates and have a CRM full of unsold opportunities.

We match campaign exposure back to leads, appointments, and booked jobs using CRM data and household-level targeting. That lets us report on revenue recovery, cost per acquisition, and overall ROI from the LEAD marketing system, not just impressions and clicks.

Yes. A core part of LEAD is CRM reactivation for contractors. We segment unsold estimates, past customers, and stale opportunities then keep your brand in front of them across CTV, display, video, and direct mail until they’re ready to move forward.

If you don’t have a :15 or :30 video spot ready, we can help develop creative assets as part of onboarding. In the meantime, campaigns can still run using display, online video, direct mail, and other channels within the LEAD program.

Most LEAD campaigns can launch within a few weeks, depending on how quickly we get access to your CRM, website, and creative assets. The setup phase covers audience building, targeting, tracking, and initial creative so you’re ready to scale once live.

Results vary by market, list quality, and budget, but contractors typically see increased activity from past estimates, stronger branded search and direct traffic, and additional booked jobs from homeowners who were already in their system. The focus is on measurable revenue recovery and building a second, more predictable lead pipeline.

LEAD is best suited for contractors doing at least $3M annually, with enough estimates and CRM volume to make reactivation worthwhile. Smaller companies can still benefit, but the economics work best when you already have a meaningful base of unsold jobs and post customers. We will let you know if we think LEAD is a good fit for your business.

LEAD can target specific zip codes, neighborhoods, and service areas where you already win (often based on income, property value, and proximity to past jobs). That means your contractor marketing system is focused on the markets most likely to produce profitable work.

Yes. Many contractors start LEAD as an unsold estimate reactivation program, focused solely on prior quotes, inspections, and stalled opportunities. From there, we can layer on neighborhood prospecting and website retargeting as you see results.