and How We Help Fix It
At Greenbaum Stiers Strategic Marketing Group, we’re far more than a marketing and advertising agency. We’re business consultants, partners, and advocates for our clients’ success. Our mission extends beyond generating leads as we help you maximize every opportunity those leads represent.
One of the most significant insights we’ve gained through tools like CallRail is identifying where many businesses lose potential revenue:
This isn’t just an operational issue, it’s a profitability challenge. And thanks to our comprehensive consulting and management services, we’ve been able to help clients identify and address this gap, ensuring they get the most out of their marketing spend.
The Cost of Missed Calls
For this scenario, imagine you have a Structural Repair company that has an average lead cost of $300, closes 35% of the leads you bid on and the average revenue per job is $12,000. Your business missed 650 calls during business hours this year. Let’s break down what that could mean for your bottom line:
50% of those missed calls could have been potential leads:
650 missed calls × 50% = 325 potential leads.
87% of those leads might have converted into bids:
325 leads × 87% = 283 potential bids.
35% of your bids typically convert into sales:
283 bids × 35% = 99 potential sales.
Average revenue per sale ($12,000) leads to total potential missed revenue:
99 sales × $12,000 = $1,188,000 in lost revenue.
Cost of missed calls based on average cost per lead ($300):
325 potential leads × $300 = $97,500 spent on marketing for leads that weren’t captured.
Why This Matters for Your Business
Your marketing and advertising spend likely generated those calls for your business. When those calls go unanswered, it’s not just a missed opportunity for you, it also impacts the performance of the campaigns.
That’s why we take a holistic approach, providing insights and solutions that go beyond lead generation to address gaps in your operations, like missed calls.
This proactive approach makes us a better partner, helping your business grow more efficiently and profitably. We don’t just deliver leads; we help ensure you’re positioned to convert them into revenue.
The Solution: A $45,000 Customer Service Representative
One of the simplest ways to address missed calls is by hiring a dedicated customer service representative. Let’s see how this modest investment can transform your business:
Annual salary: $45,000 (For Columbus, Ohio in this example)
If this new hire captures just 25% of the missed calls, here’s the potential gain:
162 additional leads (650 × 50% × 25%).
141 bids (162 × 87%).
49 sales (141 × 35%).
$588,000 in additional revenue (49 × $12,000).
Subtract the cost of the hire, and you’re left with a net gain of $543,000—a 12X return on investment.
Our Tools, Insights, and Expertise: The Greenbaum Stiers Difference
This is just one example of how we help clients uncover inefficiencies and increase their revenue. Using tools like CallRail, we provide transparency and actionable data that empower business owners to make informed decisions. But we don’t stop there:
We partner with you to implement solutions, like hiring strategies and KPI development.
We consult on best practices to improve lead management and customer service.
We align your operations with your growth goals, ensuring your business can scale efficiently.
By identifying and addressing challenges like missed calls, we maximize the ROI of your marketing budget and help you achieve sustainable growth.
Scaling for Success: Recommended KPIs
To ensure your call team is performing at its best, we recommend establishing Key Performance Indicators (KPIs), such as:
90% of leads convert to appointments set.
95% of appointments set convert to appointments run.
These metrics, combined with consistent tracking and accountability, ensure your team is capturing and converting every opportunity.
The Bigger Picture:
Marketing, Operations, and Growth
At Greenbaum Stiers, we know that marketing doesn’t happen in a vacuum. Every lead is part of a bigger picture that includes your team, your systems, and your customer experience. Our commitment to providing actionable insights and customized solutions sets us apart from other agencies.
When you partner with us, you’re not just hiring a marketing firm, you’re gaining a business consultant that’s deeply invested in your success. Together, we’ll plug the leaks in your lead management bucket and position your business for greater efficiency and profitability.
Don’t let missed calls continue to drain your revenue. With the right tools, insights, and team in place, you can stop leaving money on the table and unlock your business’s full potential. Let’s fix this together. Contact us today to learn more.