With everyone at home these days, building an online audience is more important than ever. Having an online audience allows you to engage with your customers at any time. The more you reach out to them, the more your brand stays relevant. Many businesses don’t have an online presence, let alone an audience, so we’re here to help walk you through it.
One way to build an audience is to get them to come to you. Marketing to someone who asked for it is a lot easier than someone who didn’t. It’s important to get customers to raise their hand when they want to know more about you. How do you go about this? A popular strategy is to offer them something for free.
For example, a small business could offer a free book if someone subscribes with their email. Boom. Now those people have interest in what you have to offer and have committed to getting specific messaging from you. You can use those emails to build a list and send them blog updates, special offers, and more. The bottom line is you give customers incentive and they’ll find value in your competitive edge. You give them something of value, and they give you their business.
Building an online audience by giving them value extends to social media as well. Lots of businesses use social media to post trendy videos and mimic the big companies. Small businesses can’t do the same thing, though. They don’t have millions of customers who already recognize their brand.
You have to give social media followers value as well – quid pro quo, if you will. Give exclusive offers and updates through your social media to incentivize people to follow you. If you’re a restaurant, offer a free side or a discounted meal to your followers. If you offer a service, give your followers a nice coupon for following the page. The possibilities are endless!
Greenbaum Stiers specializes in helping businesses achieve their branding goals and stand out from the competition. We can provide a social media strategy, email campaigns, and more. Just say the word! Call us at (740) 964-5948
Into Your Brand ⋯
If you’re ready to make your business more successful, we are offering free brand assessments, and free resources for you and your business. We look forward to connecting with you and adding value to what you do.