You’ve worked hard to build a great online reputation. After getting some decent reviews and engagement, you’re at a fine place for new customers to get a positive impression of your business.
Now the goal is to maintain that reputation.
The job isn’t done when you finally get the feedback, reviews, and placements you want. You must now work to maintain it while using it to increase your customer base.
Here are five tips on how to maintain a good online reputation.
provide a quality product or service
One of the most important strategies to maintaining a good online reputation is to provide a great product or service.
Whatever your business does, ensure that you do it extremely well. If what you offer is lacking in any way, then customers will catch on. Furthermore, if there are people unsatisfied with your work, then do what you can to make it up to them. Make the customer feel that you care and the glowing reviews and recommendations will follow.
Ask for Reviews
Some people will leave reviews on their own, but most of the time, you’ll just get disgruntled people who wanted to let the world know how frustrated they were. That’s why you can use your frontline employees to seek out reviews. Because they’re the ones who build relationships with customers, they’re more likely to receive feedback. Reviews are also a great way to build trust in your business, which you can read more about here.
Keep an Active Online Presence
To maintain a good online reputation is to work at it constantly. Part of this is keeping an active online presence. If you don’t have social media accounts, then it’s time to rectify that. By using Facebook, Instagram, LinkedIn, or others (depending on your customer base), you can offer people a direct way to interact with you. By keeping others engaged with your business online, that will keep your reputation in tip top shape.
Search Yourself Regularly
Have you ever heard of people doing a Google search on their name just to see what comes up? As a business owner, you should be searching your business name regularly. Not only do you want to know if your business is ranking well for its own name in the results page, but you also want to see what kind of feedback you’re getting. You can also set a Google Alert for your business name so that you’ll be notified anytime something pops up about it online.
Not everyone will like you or be satisfied with your business. Accept that fact and move on. The more your business grows online and your reputation expands, the more you’ll get some people with nothing kind to say. While it may tempting to engage with them, correct them, or swiftly put them in their place, it’s ultimately best to ignore them. If there’s a bad review, then try to make peace so other people online can see that you’ve attempted to satisfy them. Otherwise, distance yourself from online trolls who just want to make you have a bad day.
Maintaining a good online reputation can be a lot of hard work. That’s why we offer reputation management services for all our clients. We seek reviews on your behalf, follow up, respond to all reviews, thank your customers for leaving a review, and encourage further engagement on other platforms for you. You have enough to do, so contact us today for your free marketing review and let us breathe life into your brand!