When it comes to marketing, using the digital space is a must. Marketing spend for online tools has increased exponentially over the past year. It’s also critical that you come up with some digital marketing strategies before you dive in. If you try to market without one, then you’re riding on a train with no tracks, which can cause great harm for your business.
What are Digital Marketing Strategies?
In a nutshell, a digital marketing strategy is a plan to use digital tools to promote your business, capture leads, etc. If you develop a campaign by using email, that’s a digital tool. Social media is a digital tool. If it’s not physical, then it’s fair game in a digital marketing strategy.
Marketing strategies are typically built with a goal in mind. Do you want to increase the number of customers you have? Do you want to increase your awareness? Perhaps you want people to sign up for a promotion? Your goals will look different depending on your business, your size, and location. Without a clear destination, you’re back on that train with no tracks.
How to Create a Digital Marketing Strategy
When developing a digital marketing strategy, it’s crucial that you understand the following about your business and customers:
- What are my customers’ demographics?
- What are my customers’ psychographics (interests, hobbies, beliefs, etc.)?
- What is my ideal customer? Or who am I promoting to primarily?
- What do I want customers to do in response to my campaign?
- What types of digital tools are working well for me and which ones aren’t?
- What is my budget?
Setting up a strategy isn’t the same as putting a campaign together, but it’s more like writing down the blueprints. The questions listed above will help narrow you focus so you have a better idea of what the most effective strategy will be for your business. Let’s put it into practice.
For example: You run a local pizza shop that just opened in the area. Your ideal customer is someone within 5 miles of the business who has lots of friends or family. You want to build your brand awareness, so the locals are familiar with your pizza. Your budget is relatively low, being a small business, though.
In this example, what kind of strategy would you use? A great suggestion would be to set up a business Facebook page and advertise to everyone within a 5-mile radius (you could set the campaign runtime to when people are getting off of work). Throw in a substantial coupon for those who subscribe via email and/or follow your page. You’ll get the message to spread quickly and encourage people to grab a pizza and spread the word to their friends and family.
Ready to Construct a Digital Marketing Strategy?
If you’re ready to breathe life into your brand, then Greenbaum Stiers has you covered. Our experts can help you develop a digital marketing strategy formatted perfectly to your business’s needs. Contact us today to get in touch and receive a free marketing review for your business!