Home Services Industry KPI Calculator Clear Metrics. Real Growth. In the fast-moving world of home services, guessing is no strategy. That’s why tracking the right key performance indicators (KPIs), think lead-to-booking rate, average job value, and conversion velocity, lets you turn marketing activities into measurable performance. With transparent, data-driven insights, you can pinpoint what’s working, optimize your efforts, and fuel real business growth. Let’s make every number count. Choose your goal I want to hit this revenue I have this ad budget Revenue goal ($) Ad budget ($) Average ticket ($) Use your rolling 3‑month average CPL ($) Target $250 for company‑generated leads Set rate (%) Aim for 90 percent Run rate (%) Aim for 95 percent Close rate (%) About 30 percent is healthy Leads needed0 Appointments set0 Appointments run0 Sales0 Projected revenue$0 Ad budget$0 ROAS0.0x Marketing %0% Show JSON summary Ready to Turn Your Numbers Into Next-Level Growth? Schedule a no-obligation consultation and website audit to discover how our in-house team can help your business thrive in a constantly changing world. View Our Work Get In Touch