Home Case studies Bigfoot Waterproofing 50% Revenue Growth in Less Than 6 Months with a Smarter Marketing System In just 5 months they generated 115 qualified leads at a $111 CPL with our Meta advertising strategy. “The Greenbaum team made the process simple and easy to understand especially for someone like myself who has a hard time with technology and how it all works! Thanks for all the help and guidance!!” SOCIAL MEDIA | WEB DESIGN & DEVELOPMENT DIGITAL ADVERTISING | SEO The Challenge When Bigfoot Waterproofing came to us, they had a unique brand and solid service, but lacked real marketing support. The owner was wearing every hat: sales, job sites, marketing, answering phones, and had worked with other agencies that delivered little consistency in lead generation. HE NEEDED A REAL PARTNER TO: Generate predictable, high-quality leads Help him step fully into the “owner” role Scale his team and expand his services Our Game Plan We ran tests across Google LSAs, PPC, and Meta Ads to see what converted best for waterproofing leads in his market. We found Meta and LSAs hit the hardest, so we shifted our budget to support those efforts. We also rebuilt his website from scratch, with a focus on conversions and bringing his unique Bigfoot brand to life, including new animations. Key focuses: 01 META ADS + GOOGLE LSAS OUTPERFORMED TRADITIONAL PPC So we reallocated the budget toward the platforms actually generating ROI. 02 BUILT A WEBSITE THAT CONVERTS We designed a brand-forward, SEO-optimized website that not only looks great, but supports future Google PPC campaigns with a higher conversion ceiling. 03 BUILT A WEBSITE THAT CONVERTS Monthly check-ins, transparent reporting, and a clear focus on scaling the business, not just getting clicks. Digital Advertising examples 5 Month Meta Campaign Results Qualified Leads: 115 Total Investment: $12,848 Cost per lead: $112 5 Month Google LSA Campaign Results Qualified Leads: 27 Answered Calls: 14 Total Investment: $2566.02 Cost per lead: $94.67 Let’s compare to the Industry Standard of: Evaluating Digtial Advertising Campaign ROI: Generate predictable, high-quality leads Help him step fully into the “owner” role Scale his team and expand his services ROI: ~1,664% Total leads: 142 Appointments Set (65%): 92 Jobs Closed (35%): 32 Revenue: ~$272,000 Website Project – Our Web Designer’s Inspiration – “For this website redesign, I started by building a bold forest backdrop to frame their signature silhouette. Then our team brought Bigfoot to life with playful animation. Inspired by the outdoors, we layered in bright colors and organic shapes to create a fun, nature-driven experience that blends Bigfoot’s legend with the brand’s services.” – Ahnika View Live Site Why it worked No guessing, we followed the data Real-time adjustments from fast feedback Focused budget only on channels that delivered Strategy built for growth, not just “presence” “I couldn’t be happier with the finished site. It looks great and the flow of the pages make it easy to navigate. “ — Tim O’Neil , Bigfoot Waterproofing Want Results Like This? Let’s talk strategy. Book a free marketing audit with us! View Our Work Connect With us
