Home Case studies Homeshield Homeshield Rebrands To Increase Local Recognition and Trust As The Go-to Foundation Repair Company The all-in, full company rebrand for contractors ready to compete at the next level. BEFORE AFTER The Challenge Home Shield was scaling quickly as a local foundation repair solution, and knew that they needed a more professional, memorable brand they could continue to build their business and marketing strategy on. They knew this would be an undertaking, and wanted a company who understood their mission, as well as the unique approach and messaging they brought as a solution to the homeowner. Our Game Plan Create a confident, high-visibility foundation repair brand that can expand with consistency across all marketing and business platforms. 01 A logo library to support all media applications 02 A brand book (Mission, Core Values, Logo usage, typography, color, service icons, graphic elements) 03 Branding for new truck wraps, apparel, business cards, presentation folders, print ads, sales sheets, brochures, yard signs, email campaigns, Meta ads, and social media posts. The Before The original logo was too simple for their mission, low contrast, and did not command the right level of attention. The After The new shield clearly communicates home protection to the homeowner. Starbursts, halftone dots, and sunray backgrounds add energy. Meet Your Branding & Design Expert “We made it impossible to miss. Bold color, cleaner type, and graphics that stand out. It is not quiet anymore. The goal: people see it on a truck and think, ‘woah, who’s that?’ and actually remember it.” Hope Siefring Lead Graphic Designer (Home Shield’s Brand Designer) Why Branding Matters For Contractors and Home Service Companies Graphic design and creating a memorable brand are the foundation of lead generation for home service companies. Homeowners pick the contractor they recognize and trust, not the one with the most ads. If your logo, colors, website design, truck wraps, yard signs, and ad creative look consistent, you’ll be more established to your local audience, and you’ll win more calls. Strong contractor branding not only builds trust with the homeowner, it becomes something they remember. A recognizable brand makes your Google reviews and social proof hit harder because people have already “seen you around.” The goal is simple: look like the market leader, have a trusted reputation, and let your brand do the heavy lifting across SEO, PPC, and every other lead generation channel. Is Your Company Ready For a Rebrand? Let’s talk design. Chat with our team of home service experts on how your brand can stand out against your local competitors, and clearly show your mission, values, and overall difference. Talk with a strategist
