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Client Brief

Our Approach

As the festive season rolls around each year, businesses gear up for the most lucrative period in the retail calendar. The stretch from Black Friday to Christmas is a critical time for brands, and in the world of digital marketing, it’s a battleground for visibility and customer engagement.  Vellabox needed to cut through the noise of the season and make their ads shine brighter than everyone else’s.

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What we did

Greenbaum Stiers optimized Vellabox’s Google Ads Campaign.  In 2022, their campaigns garnered 28,166 impressions. With our help in 2023, this number skyrocketed to 86,695. Greenbaum Stiers leveraged advanced targeting techniques, ensuring the ads appeared to the right audience at the right time. By analyzing customer behavior and preferences, we optimized ad placements across Google’s vast network, ensuring a wider yet relevant reach with diversified ad types and creative.  Greenbaum Stiers achieved an increase in clicks showing user interest from 2022 to 2023 by crafting compelling ad copy and creative visuals.  Through targeting appropriate audiences, there was a striking increase in conversions between 2022 and 2023.

With these strategies, the cost per click and overall campaign cost did rise. However, the focus was always on revenue. The average cost per click (CPC) in 2023 was $1.51, up from $0.95 in 2022, and the total cost spent advertising more than doubled. But the story doesn’t end there, because the conversion value jumped significantly to $144,514 worth of sales in 2023 from $91,786 in 2022, showing a clear return on investment.

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The Results

We Delivered

1
The conversion rate improved from 13.32% in 2022 to 16.69% in 2023
2
Increase in conversions from 1,026 in 2022 to 1,800 in 2023
3
Increase in clicks from 7,701 to 10,787 and 28,166 impressions to 86,695

Let me start by saying how much I loath marketing companies! Always positive, always spinning junk and needing more money. Anthony, Mike and their team are not different with their positivity, but its genuine and they back it up by delivering, answering all the questions, dealing with pushback, and pushing back when sometimes I was wrong. Honest, hardworking, forthright, judicious, and not reactive but steadfast, and most importantly, trustworthy. Your leads, money, business, employees, goals are all in good hands. Take it from an Owner that’s very difficult to please, you cant go wrong.

Colin Stapleton – Stapleton Foundation Systems

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Whether you’re a burgeoning startup or an established enterprise aiming to expand, Greenbaum Stiers is here to assist. Contact us today to schedule a no-obligation consultation and discover how our dedicated team can help your business flourish in a constantly evolving world.

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