Home Case studies Vellabox Vellabox PPC | Social Media | Optimization Vellabox is a monthly artisan candle subscription that highlights small-batch, natural candle makers across the US CHALLENGE Cutting through the holiday noise to reach potential customers during a time of high inflation. Both increasing the brand’s visibility and engagement during the busiest buying time of the year, and doing so in a cost-effective manner. SOLUTION Expand reach and engagement, enhance user interaction, focus on conversion optimization, and balance cost and value. KEY FEATURES Advanced targeting techniques PPC Campaign Improved Conversion Rates Get In Touch Client Brief Our Approach As the festive season rolls around each year, businesses gear up for the most lucrative period in the retail calendar. The stretch from Black Friday to Christmas is a critical time for brands, and in the world of digital marketing, it’s a battleground for visibility and customer engagement. Vellabox needed to cut through the noise of the season and make their ads shine brighter than everyone else’s. Contact Us What we did Greenbaum Stiers optimized Vellabox’s Google Ads Campaign. In 2022, their campaigns garnered 28,166 impressions. With our help in 2023, this number skyrocketed to 86,695. Greenbaum Stiers leveraged advanced targeting techniques, ensuring the ads appeared to the right audience at the right time. By analyzing customer behavior and preferences, we optimized ad placements across Google’s vast network, ensuring a wider yet relevant reach with diversified ad types and creative. Greenbaum Stiers achieved an increase in clicks showing user interest from 2022 to 2023 by crafting compelling ad copy and creative visuals. Through targeting appropriate audiences, there was a striking increase in conversions between 2022 and 2023. With these strategies, the cost per click and overall campaign cost did rise. However, the focus was always on revenue. The average cost per click (CPC) in 2023 was $1.51, up from $0.95 in 2022, and the total cost spent advertising more than doubled. But the story doesn’t end there, because the conversion value jumped significantly to $144,514 worth of sales in 2023 from $91,786 in 2022, showing a clear return on investment. The Results We Delivered 1 The conversion rate improved from 13.32% in 2022 to 16.69% in 2023 2 Increase in conversions from 1,026 in 2022 to 1,800 in 2023 3 Increase in clicks from 7,701 to 10,787 and 28,166 impressions to 86,695 The owners have a wide breadth of knowledge and support us in the process. Anonymous December 12, 2023 Start the conversation with Greenbaum Stiers Whether you’re a burgeoning startup or an established enterprise aiming to expand, Greenbaum Stiers is here to assist. Contact us today to schedule a no-obligation consultation and discover how our dedicated team can help your business flourish in a constantly evolving world. "*" indicates required fields First Name*Last Name*Email* Phone Number*Business NameWebsite URLServices Needed (Select All That Apply) Web Development Services Digital Advertising Expertise Media Planning & Buying Services Professional Video Production Design & Branding Solutions Strategy & Consulting Expertise SEO Solutions Analysis & Reporting Services Anything else you'd like to share?Yes, you can text me to get in touchBy checking this box, you agree to receive text messages (including automated or prerecorded messages) from Greenbaum Stiers at the phone number provided. Consent is not a condition of purchase. Message frequency varies. Reply STOP to cancel. Message and data rates may apply. Privacy Policy. Δ
