The Basement Doctor was ready for a comprehensive brand refresh, as well as a complete website overhaul. Greenbaum Stiers developed a master sitemap based on years of experience, and a deep understanding of the Basement Doctor’s goals. We performed a competitive analysis, studied traffic and conversion paths, and designed a funnel system to optimize phone and form-fill leads into conversions. Our web team and SEO experts designed the Basement Doctor’s core service pages to yield high-quality scores in Google Ads, while marrying that content to high-scoring Ad copy.