Home Case studies Smart Level ConcreteSmart Level ConcreteOTT campaign | TV broadcast campaignSmart Level Concrete: Concrete lifting, leveling, and repair company that services Central Ohio.CHALLENGEThe client was looking to increase brand awareness and lead generation in the traditional space. They were happy with their results digitally and wanted to expand their reach.SOLUTIONThe media buying team at Greenbaum Stiers reached out to major TV stations in the market and their OTT service providers. They compared buys from each station and negotiated the best rates to achieve the best proposal for the client. Smart Level has a solid TV presence with an accompanying OTT buy.KEY FEATURESTraditional TV Campaign with a custom tracking number on the creativeConnected TV Campaign tracked with attribution pixels on the website and call buttonLive Interviews with the StationGet In Touch Client briefOur ApproachSmart Level approached Greenbaum Stiers with the desire to advertise in spaces other than digital.Contact UsWhat we didAfter meeting with Smart Level to determine campaign goals and KPIs, the team set to work negotiating with local stations to provide the best proposals they had to offer. Greenbaum Stiers also negotiated various added value offerings including digital components, live interviews and commercial production. Once the packages were complete, Greenbaum Stiers presented each option to Smart Level and provided their recommendation for the best package to achieve Smart Level’s goals. The client felt supported in making an informed decision on which campaign to move forward with. A TV broadcast campaign and an OTT campaign were placed to run from March to October, with a broadcast sponsorship in July. The campaign has run for 4 months at the time of writing and the client has felt a great increase in leads as a result of the campaign. The resultsWe Delivered1104 direct calls from the creative specific tracking number since the start of the campaign to June 6th, 4 months248 form fills that came in as direct traffic since the start of the campaign326 direct calls from the website since the start of the campaign4Bonus result- 238% increase in branded search conversions when compared to the previous period. Dec-Feb vs March-MayNote: Direct traffic- when someone knows your url domain and types that directly. This is a great benchmark for branding efforts.The owners have a wide breadth of knowledge and support us in the process.AnonymousDecember 12, 2023Start the conversation with Greenbaum StiersWhether you’re a burgeoning startup or an established enterprise aiming to expand, Greenbaum Stiers is here to assist. Contact us today to schedule a no-obligation consultation and discover how our dedicated team can help your business flourish in a constantly evolving world."*" indicates required fieldsFirst Name*Last Name*Email* Phone Number*Business NameWebsite URLServices Needed (Select All That Apply) Web Development Services Digital Advertising Expertise Media Planning & Buying Services Design & Branding Solutions Strategy & Consulting Expertise SEO Solutions Analysis & Reporting ServicesAnything else you'd like to share?Yes, you can text me to get in touchBy checking this box, you agree to receive text messages (including automated or prerecorded messages) from Greenbaum Stiers at the phone number provided. Consent is not a condition of purchase. Message frequency varies. Reply STOP to cancel. Message and data rates may apply. Privacy Policy. Δ
