Home Case studies Bigfoot Waterproofing50% Revenue Growth in Less Than 6 Months with a Smarter Marketing SystemIn just 5 months they generated 115 qualified leads at a $111 CPL with our Meta advertising strategy. “The Greenbaum team made the process simple and easy to understand especially for someone like myself who has a hard time with technology and how it all works! Thanks for all the help and guidance!!” SOCIAL MEDIA | WEB DESIGN & DEVELOPMENT DIGITAL ADVERTISING | SEO The ChallengeWhen Bigfoot Waterproofing came to us, they had a unique brand and solid service, but lacked real marketing support. The owner was wearing every hat: sales, job sites, marketing, answering phones, and had worked with other agencies that delivered little consistency in lead generation.HE NEEDED A REAL PARTNER TO:Generate predictable, high-quality leadsHelp him step fully into the “owner” roleScale his team and expand his servicesOur Game PlanWe ran tests across Google LSAs, PPC, and Meta Ads to see what converted best for waterproofing leads in his market. We found Meta and LSAs hit the hardest, so we shifted our budget to support those efforts. We also rebuilt his website from scratch, with a focus on conversions and bringing his unique Bigfoot brand to life, including new animations.Key focuses: 01META ADS + GOOGLE LSAS OUTPERFORMED TRADITIONAL PPCSo we reallocated the budget toward the platforms actually generating ROI. 02BUILT A WEBSITE THAT CONVERTSWe designed a brand-forward, SEO-optimized website that not only looks great, but supports future Google PPC campaigns with a higher conversion ceiling. 03BUILT A WEBSITE THAT CONVERTSMonthly check-ins, transparent reporting, and a clear focus on scaling the business, not just getting clicks.Digital Advertising examples 5 Month Meta Campaign ResultsQualified Leads: 115Total Investment: $12,848Cost per lead: $112 5 Month Google LSA Campaign ResultsQualified Leads: 27Answered Calls: 14Total Investment: $2566.02Cost per lead: $94.67Let’s compare to the Industry Standard of: Evaluating Digtial Advertising Campaign ROI:Generate predictable, high-quality leadsHelp him step fully into the “owner” roleScale his team and expand his services ROI: ~1,664%Total leads: 142Appointments Set (65%): 92Jobs Closed (35%): 32Revenue: ~$272,000 Website Project– Our Web Designer’s Inspiration – “For this website redesign, I started by building a bold forest backdrop to frame their signature silhouette. Then our team brought Bigfoot to life with playful animation. Inspired by the outdoors, we layered in bright colors and organic shapes to create a fun, nature-driven experience that blends Bigfoot’s legend with the brand’s services.”– AhnikaView Live SiteWhy It WorkedNo guessing, we followed the dataReal-time adjustments from fast feedbackFocused budget only on channels that deliveredStrategy built for growth, not just “presence” “I couldn’t be happier with the finished site. It looks great and the flow of the pages make it easy to navigate. “— Tim O’Neil , Bigfoot WaterproofingWant Results Like This?Let’s talk strategy. Book a free marketing audit with us!View Our WorkConnect With us
