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DIGITAL ADVERTISING | SOCIAL MEDIA
GRAPHIC DESIGN
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The Challenge

Healthy Home had hit a wall in both lead volume and revenue. With multiple vendors in the mix, results had become stagnant, and their marketing lacked clear direction. They needed a strategic partner who could identify wasted spend, streamline efforts, and introduce new channels to generate high-quality leads and real revenue growth.

healthy home social posts

Our Game Plan

HERE’S WHAT WE DID TO FIX IT:

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01

QUALITY LEADS THROUGH STRATEGIC META ADS

Launched a strategic Meta Ads lead generation campaign focused on quality targeting over a high quantity approach.

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02

BUILT TRUST THROUGH CONSISTENT ORGANIC CONTENT

Developed a consistent and intentional organic content for their Facebook page to build trust and engagement.

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03

HUMAN CONNECTION THROUGH SHORT-FORM VIDEO

Leveraged short-form video content to boost visibility and connect with homeowners in a more personal, authentic way.

A One Month Difference (Real Numbers)

Social Media MetricsApril 25May 25Change
Clicks2,8324,575+62%
Unique Page Impressions236k299k+27%
Qualified Meta Leads3543+23%
ads costs per lead
ads costs per lead

    Screenshot
    Highlights

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      Why It Worked

      • We stopped guessing. Every creative asset, headline, and audience segment was guided by data, no more posting random videos or content. Our strategy was rooted in how real homeowners behave on Meta.

      • We built with purpose. From organic content to specific landing pages, everything was designed to move people, not just impress them. Clear CTAs, relevant messaging, and trust-driven visuals turned clicks into leads.

      • We focused the budget where it mattered. By leaning into Meta instead of defaulting to Google, we quickly unlocked a previously underutilized revenue channel. Results proved that Meta isn’t just top-of-funnel anymore.

      • We moved fast together. The Healthy Home team gave quick, actionable feedback, which let us test, tweak, and scale the campaign in real time. That collaboration helped drive sharp increases in qualified leads within just 30 days.

      Healthy Home Social GSSM Web Mockups

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