Dry Otter Waterproofing was relying on Home Advisor and Angie’s List for their leads. Although there was a large quantity of leads, there was no quality. Greenbaum Stiers researched the industry, came up with a strategy, and developed a series of Google Search-based ads. We remarketed their display ads, as well as designed a competitor campaign. With continuous optimization from our Digital Advertising team, Dry Otter Waterproofing gets quality leads and continues to grow their business.